Together, Colette Phillips Communications, Inc. Since its launch, B-Local has granted over $97,949.73 to local businesses through user reward redemptions and generated $884,008.52 in overall spending at these businesses. By integrating this app with the All Inclusive Boston campaign it will only further increase visibility and support Boston’s vibrant small business community.
As of October 2021, the app has attracted over 10,000 registered user downloads. With the City’s reopening and increased foot traffic, this will provide critical support to the businesses that struggled to keep their doors open with the shutdown. Launched in April 2021 as a pilot program, the rewards app has on-boarded over 2,700 small businesses - many of whom are woman, immigrant, Black, or minority-owned.
#Uma bengali movie box office free#
I look forward to working with Colette Phillips Communications, Proverb, and the Greater Boston Convention and Visitors Bureau to build on their prior work on the All Inclusive Boston campaign and to extend their marketing know-how to the City of Boston’s B-Local app as well.”ī-Local is a free mobile app that supports small businesses by incentivizing residents and visitors to shop locally and driving Boston's economic recovery. “It is important that we continue this campaign to encourage our visitors to explore parts of our City that they may not have been to before and to continue to support our businesses and workers in this time of renewal. “The All Inclusive Boston campaign has played a key role in keeping our tourism industry and small businesses afloat during this difficult time,” said Mayor Kim Janey. Extending the All Inclusive Boston campaign continues the work of safely reopening and renewing all neighborhoods across the city. With over 57 million overall campaign impressions, 1 million video views on social media, and a 400 percent increase in web traffic to date, the campaign successfully highlights the local attractions and eclectic neighborhood offerings across the city. It also supports many small businesses that suffered during the COVID-19 pandemic.
The All Inclusive Boston campaign is renewing and reimagining how Boston is perceived locally and across the globe. The sector employs a large percentage of workers of color, making it critical to an inclusive economic recovery.
Tourism and hospitality is the third-largest industry in Boston and the Commonwealth. With these industries devastated by the pandemic, this initiative showcases Boston’s workers, entrepreneurs, and tourism assets, across all neighborhoods, as part of an equitable recovery initiative.
Since initially launching the All Inclusive Boston tourism campaign in April 2021, Mayor Janey has promoted a strong recovery in Boston’s diverse travel and hospitality sector. The scope of this work includes building upon the April 2021 All Inclusive Boston tourism campaign to extend into the spring of 2022, as well as the continuation of marketing for the B-Local program to promote shopping locally, to launch in time for the 2021 holiday season. Culminating her commitment to putting equity at the center of the City of Boston’s recovery from COVID-19, Mayor Kim Janey today announced the expansion of the All Inclusive Boston tourism campaign, having awarded a request for consulting services to a partnership between Colette Phillips Communications and Proverb –– Team CPC-Proverb –– and the Greater Boston Convention & Visitors Bureau (GBCVB).